There are many SMS marketing strategies. There are a number of different tactics that can be used to target your audience. The most common way to market with SMS is with incentives. The most popular incentive is a coupon shortcode, which consumers respond to 10 times more than any other coupon. For example, a Carl's Jr. chain sent out a text message offering a $6 burger combination meal for $3. By leveraging an existing SMS list, this company was able to reach customers for free. As a result, this campaign was able to generate $14 in revenue for every $1 they spent on the SMS campaign. The next strategy is to use SMS as a way to send notifications. This is especially effective for brands with limited inventory, which sell out quickly. You can send an SMS announcing the new arrivals, and then the subscribers can instantly head over to your website to start shopping. You can also use SMS marketing to notify subscribers of new products or collections. When you use this method, you can