Typically, the information and volume of marketing programs was the special domain of additional agencies such as for instance advertising and marketing study firms. But, with the development of social media , it has become possible to make use of web-based engineering to inspire involved communication. This is frequently known as consumer developed media , because it is pushed by end-users. Social media marketing is therefore, the strategy through which firms utilize social online media programs, for connecting with their target markets. Social media marketing also requires social media optimization or SMO. It is known in this way, because their stress is on reaching website optimization, which can be the process of improving a site's presence on the web. Social media includes social network internet sites such as Facebook, Twitter, LinkedIn, MySpace, blogs, video sharing such as for instance YouTube, social bookmarking websites like Digg, Reddit, presentation discussing, photogr